Hired by Marotta/Main, an architecture firm. They wanted a minimalistic look to their open house and holiday card that incorporated an abstract element while also aligning with their overall brand.
The line art in the leaves is actually a map of the city that the firm is located in.
Hired by Cheryl Nash, I had the fun opportunity to design her fall and spring clothing catalogs. In addition to designing the layout, I also art directed the photoshoot to ensure we could capture the necessary shots for the proposed layout. I also photo edited each photo for final layout.
Social media carousel post written and designed for Studio Spin. The objective of this social media post was to highlight the current events happening in pop culture that align with the studio’s values. This post generated a 262% increase in user engagement on the Instagram platform.
This Instagram Reel was designed to showcase the vibrant energy of Studio Spin and inspire viewers to feel stronger, confident, and daring. Showcasing the class experience, I painted a compelling picture of what it’s like to step into the studio and embrace your unique journey.
As both the videographer and copywriter,I combined a candid video with thoughtful, uplifting copy to create a piece that not only resonates emotionally but also aligns with the studio’s brand ethos.
Promotional campaign to promote upcoming Halloween-themed classes at Studio Spin. These assets were used for social media posts, email and the studio’s members app. Collectively each image maintains the studio’s branding while individually playing into the theme for class.
This campaign promoted a women’s wellness event hosted by three wellness professionals, focusing on empowerment and connection. The logo design centered around the triangle—a symbol of feminine strength and balance—woven throughout the visual elements to create a cohesive and meaningful aesthetic.
From digital assets for drip email campaigns to Facebook marketing visuals, every piece was crafted to resonate with the audience and reflect the event’s empowering message. This project highlights my ability to create designs that are not only visually striking but also deeply symbolic and aligned with the event’s purpose.
